We’ve all been there.

It’s the end of the night. You’ve treated your tastebuds to what they’ve been craving. And now… the aftermath.

You knew this was coming, and yet you do it every time. You indulge in the deliciously creamy ice cream you love. Why? Because it tastes good, dammit! You think you can ‘handle it’. Or that maybe you grew out of it. But as your tummy will soon tell you: you were wrong. Very, very wrong.

Here’s the deal: you’re not going to grow out of it. So you’ve got to stop kidding yourself. Or should we say… stop sh***ing yourself.

Sure, you could ditch the dairy altogether. But will it be the same? Can you really commit to fruit sorbet for eternity? Can you really enjoy watery, hardened coconut milk that’s more reminiscent of chalk than cream? If you’re anything like us, that answer is a definitive no.

Plus, you could lose out on very important nutrients found in milk products. Dairy is a whole food without the questionable sub-ingredients found in alternatives, but still containing natural vitamins and protein. Your bones and teeth will thank the fortifying calcium, phosphorus and magnesium that dairy offers. Surely, it doesn’t have to be a Sophie’s choice between no stomach pain and strong bones, right?

Luckily, we’ve made it easier than ever to enjoy the good, and avoid the bad.

Lactose Free Beckon Ice CreamIndulge in what you really want with the real thing that makes you feel good during and after. Irresistible flavors, luscious texture, surprisingly lactose free.

And no, we’re not sh***ing you. With Beckon Ice Cream’s premium lactose free ice cream, you can still savor every bit of dairy goodness, thanks to our colorless, tasteless completely natural lactase enzyme added to every pint.

Lactase is produced in our bodies and is necessary to break down the double sugar in milk, better known as lactose. People who experience lactose intolerance don’t produce enough of this natural enzyme to break down complex lactose into a single, more absorbable sugar, aka glucose or galactose (which sounds like something you’d find in outer space, but nope, it’s just a sugar).

Having this sneaky digestive helper keeps the traditionally creamy texture of dairy-full ice cream more easily broken down, without the common negative symptoms of lactose intolerance. Adding a bit of lactase into our dairy might sound like a cool science experiment. But really, it just tastes like magic.

Grab a spoonful of classic Vanilla. Enjoy the decadence of Dark Chocolate Brownie. Bask in the richness of our up-cycled Peanut Butter Cup. Entertain your inner child with Cookies and Sweet Cream. And do it all without pain and discomfort. What can we say? Having it all really is the sh*t.

There are lots of other ways to live a lactose-free, dairy full life, by the way.

In addition to our lactose free ice cream, there are several other brands with a mission to provide gut friendly treat options:

Yes, we truly live in a glorious age. Not to mention that some of your favorite dairy foods (like hard cheeses) are naturally lactose free. Go ahead and pile on that parmesan!

We’re not very far into 2022, and our New Year’s resolution to make you stop sh***ing yourself is still going strong.

You have options. Pain is avoidable. Comfort is necessary. Indulgence is possible. Go ahead, have the real thing, and enjoy the sweetness of life.